ButtCheeks the Bikini Store.

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Corporate identity. Creative assistant.

ButtCheeks the Bikini Store was situated at the Heerens, then relocated to The Cathay after which shutting its doors late 2009 to become ButtCheeks Creative. Took  the job of revamping Butt Cheek’s logo and its packaging in 2006. It had no fixed logo at that point of time and the packaging came in the form of a plain Chinese takeaway box with minimum details that showed that it was a bikini store.

The client wants something sexy and appealing, since the store’s cheekily named ButtCheeks hence the retro pin-up girl concept for the logo.

ButtCheeks collaborated with companies such as Flesh Imp and the Big Boyz Toyz exhibition. Was tasked to conceptualise bikini designs for them.

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