JUL 2010 – SEP 2013: At ZUJI Singapore, I produced creative concepts for online and offline use, handled merchandising updates, digital banners, and weekly electronic direct mailers.
We created a “Get Out of The Dot” microsite campaign in which users stand a chance to win flight vouchers and hotel stays by clearing the dots. We also commissioned 3 talented visual designers to create limited edition travel merchandises.
We were big on customer loyalty and giving back to them. As part of the campaign to celebrate the end of the year, we treated our loyal customers to a box of macarons.
